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Green Mountain Coffee Box Redesign

Graphic Design 3: Package Design

For this project, I decided to redesign Green Mountain Coffee Roaster’s K-Cups box. After researching the company and understanding their mission statement, I decided to add in some key elements to the redesign of the box such as the Appalachian Mountains and Moose. I wanted the redesign to embody a fall day in Vermont, taking a walk outside while sipping your coffee. Instead of using Green Mountains green hue, I decided to use a brighter orange that not only complements the logo but stands outs on the shelves. The continuous pattern of the mountain scene around the box draws the customer’s eyes around the box, guaranteeing a purchase.

New Branding Doc-02.png

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