When the opportunity was presented to me to design a beer can, I had no choice but to take it. Designing a beer can has been on my design bucket list since college! When designing the Basie Center CentenniALE, I wanted the can to feel exciting and match the energy with the launch of the Centennial year. The orange color was decided to help describe the refreshing summery flavor, but to also representing the existing brand colors. Disguised in the back is an abstract version of the iconic dome, which mimics a tye-dye pattern.