Centennial Celebration Logo
Count Basie Center for the Arts
This logo was created for the Count Basie Center for the Arts 16-month long ‘Centennial Celebration,’ commemorating the organization’s century-long presence in Red Bank and impact throughout the Garden State. It will be seen around Monmouth and Ocean County in the Basie's efforts to celebrate throughout the Garden State.
When designing this logo, I wanted to use a more elevated version of the brand's colors. This inspired me to incorporate a gold gradient and navy blue on top of the existing yellow and blue hues.
An iconic part of the Count Basie Center's historic theatre is the dome chandelier that hangs from the ceiling. I wanted this logo to reflect a recognizable part of our historic campus. The sun shape in the logo mimic's the sun and clouds backdrop of the chandelier.
See the logo in action at thebasie.org/centennial
Basie Center CentenniALE
Count Basie Center for the Arts x Brix City Brewing
When the opportunity was presented to me to design a beer can, I had no choice but to take it. Designing a beer can has been on my design bucket list since college! When designing the Basie Center CentenniALE, I wanted the can to feel exciting and match the energy with the launch of the Centennial year. The orange color was decided to help describe the refreshing summery flavor, but to also representing the existing brand colors. Disguised in the back is an abstract version of the iconic dome, which mimics a tye-dye pattern.
Basie Center Backstage Botanical
Count Basie Center for the Arts
This label was created in collaboration with 3BR brewing in Keyport, New Jersey and the Count Basie Center for the Arts. The process started with going to 3BR to come up with flavors and pairings to go into our very own liqueur.
It then evolved into creating a label that reflected our selected spirit notes. After designing the Basie Center CentenniALE, I wanted this label to have more grit to it, which is where the Backstage idea came from. Inspired by road vases and other things you may see when working backstage.
These photos were taken backstage at the Count Basie Center, using the theatre's iconic signature wall as a prop.
